1. Targeted messaging: One of the key advantages of using Telegram for marketing is its ability to deliver targeted messages to specific users or groups. This is possible thanks to the app’s support for group chats and channels, which allow companies to create targeted lists of users and send them targeted messages or updates. This is especially useful for companies that want to segment their audience and deliver personalised marketing messages based on factors such as location, interests, or purchase history
  2. Large user base: Another reason to consider using Telegram for marketing is its large user base. According to the company, Telegram has over 700 million monthly active users (mostly between the ages of 25 to 35 years old),  making it one of the largest messaging apps in the world. And with the decline of Whatsapp, there is an increasing growth for Telegram, with more than a million new Telegram users daily. This provides a large pool of potential customers for companies to reach and engage with, making it an attractive platform for marketing efforts.
  3. Customization options: As mentioned above, Telegram offers a range of customization options that can be useful for marketing efforts. For example, companies can create custom themes and stickers to add a personal touch to their communications and make them more engaging for users. Additionally, Telegram allows companies to create polls and surveys, which can be useful for gathering feedback and insights from customers.
  4. Integration with other tools: Another advantage of using Telegram for marketing is its ability to integrate with other tools and platforms. For example, companies can use Telegram bots to automate tasks such as sending updates, answering frequently asked questions, or collecting customer data. This can help companies save time and resources, allowing them to focus on more strategic marketing efforts.
  5. Cost-effective: Finally, Telegram is a cost-effective option for companies looking to engage with their audience. Unlike some other marketing channels, Telegram is free to use, making it an attractive choice for businesses on a tight budget. Additionally, because Telegram is a messaging app, companies can reach their audience in a more personal and direct way, potentially leading to higher conversion rates and ROI. 

Overall, Telegram is a powerful and versatile platform that offers a range of benefits for companies looking to use it for marketing efforts. Its large user base, customization options, integration with other tools, and cost-effectiveness make it an attractive choice for companies of all sizes and industries. Whether you’re a small business looking to reach a local audience or a large enterprise looking to engage with a global audience, Telegram can help you achieve your marketing goals